+972 is a blog-based web magazine that was established independently in August 2010 by a group of writers based in Israel and the Palestinian territories, most of whom have a background in journalism.
+972 has 11 regular writers and editors. It also publishes contributions by guest contributors. The enterprise is jointly owned by the authors and editorial team and is non-profit. The content on +972 magazine represents a point of view that is left wing and progressive. CEO and site manager Noam Sheizaf has described the impetus for +972 as a "will to sound a new and mostly young voice which would take part in the international debate regarding Israel and Palestine."[1]
The name of the magazine is derived from the international telephone area code that is shared by Israel and the Palestinian territories. The plus sign indicates the familiar area code prefix; it also symbolizes the magazine’s guiding ethos of providing an additional perspective to the Israeli news scene, one that was missing from the discourse about Israel and Palestine.